The Purpose Discovery tool, a strengths-based tool, increases a manager’s ability to optimize their personality and that of others. Through the lens of six dimensions, the manager first learns how to leverage their own personality and purpose. Understanding our own personality, and having a sense of our purpose, is the key to increased productivity and success. Both our personality and purpose may be observed and optimized by first understanding these six key personality dimensions: Brand; Passion; Experience; Knowledge; Skill and Talent. Our research reveals that managers who leverage the dimensions of personality to select, reward, develop and promote employees, execute assignments at a higher rate, build more productive teams and have greater overall outcomes than those who do not.